About
We Don't Advise from the Sidelines
Relative Company was built by experienced operators who know how to turn strategy into execution, and execution into results.
We work alongside founders and leadership teams at critical stages of growth. We bring the strategic leadership, revenue infrastructure and hands-on execution needed to move a business forward.
From go-to-market and revenue operations to sales, systems and scale, we help companies build what comes next, and make it work.
Our Story
We Know What Growth Looks Like from the Inside
The clients we work with are rarely short on ambition. We've been in the room when companies are finding their next level. They found traction, the opportunity is significant, the potential is real, and what happens next can fundamentally change the trajectory of the business and the outcomes for the founder.
Whether it's getting to scale, or getting your exit, that's where Relative Company comes in.
We work alongside founders and executive teams to solve the challenges that emerge with growth. We sharpen go-to-market plans, build revenue engines that produce quickly, strengthen leadership and sales teams, create infrastructure to scale, enter new markets and turn ambitious growth plans into measurable results.
Our approach, methodologies and frameworks were developed over years helping some of the largest names in business like Audi, Postmedia, Royal Bank and others. We then took our expertise and focused it on the SMB market where our contributions have an outsized impact.
Our work has helped companies build and rebuild revenue teams, launch new channels and markets, strengthen commercial operations and turn early momentum into repeatable growth.
We built the firm we believe ambitious companies actually need: senior operators who can see the whole business, identify what will move it forward, expand your professional network, and stay close enough to the work to make it happen.
We don't arrive with predetermined playbooks. Using our frameworks and methodologies, we get inside the business, understand what is actually driving it, and build around the opportunity in front of us. Because the best growth stories aren't built from the sidelines.
Why Relative
Where we sit in the market.
| Alternative | What They Offer | What Relative Does |
|---|---|---|
| Strategy consultants | A deck and recommendations | Embedded operators who execute alongside you |
| Agencies | A function (brand, growth, etc.) | All three pillars (brand, business, betterment) under one roof |
| Fractional execs | One leader, part-time | A senior team accountable for the whole outcome |
| M&A advisors | A process when you're already at the door | Years of value engineering before the door opens |
We sit between the strategists and the bankers, and we stay long enough to make the work stick.
The Team
Operators, not just advisors.
Built by experience. Driven by outcomes. We've sat on your side of the table. Whether it was for a national corporation, an international auto group, a private business going from $30-70m in revenue or a two-year old, fast-growing organization looking to exit, we've been there, implementing change. We've been the founders and we've helped the founders install the foundations for scale and the exit you want to have.
Mark Petch
Founder & CEO
Every growth strategy looks simple until it meets the actual business; the people, the systems, the stakeholders who have to make it real. Mark is the strategist and systems architect who turns that complexity into one clear plan: the growth strategy, the execution roadmap, and how the tech stack and team need to be organized to run it. He's spent his career growing businesses of every type and size by aligning key stakeholders around clarified goals and executing relentlessly until success was achieved. Through Relative, he's the lead partner clients turn to for exactly that: a clear plan, and someone relentless about seeing it through.
LinkedIn
Kaitlin Petch
Partner, COO and Head of Revenue
Growth is easy to start and hard to sustain. Most companies move fast until the gaps catch up with them. Kaitlin closes those gaps: go-to-market strategy, growing sales organizations, and the revenue operations that let growth keep its pace instead of outrunning itself. She moves fast, deciding and acting while others are still debating the plan. Through Relative, she brings that same speed and discipline to ambitious companies, because growth is great, but managed growth is what lasts.
LinkedIn
Travis Zeeman
Head of Systems & Infrastructure
Strategy only compounds if the machinery behind it holds. Travis builds that machinery: websites, CRM, custom applications and the integrations that connect every part of the business. He brings the tech stack for your growth strategy to life.
LinkedInPhilosophy
Four beliefs that shape every engagement.
The founder is the asset. Until they're not.
The job isn't to remove you. It's to make sure the company doesn't depend on you.
A good company is a sellable company.
Build for sale and you build for compounding. The two aren't opposed. They're the same work.
Outcomes beat artefacts.
We don't measure ourselves on what we produce. We measure ourselves on the company you have when we leave.
Say no often. Mean it.
We turn down most engagements. The ones we take on, we take on completely.
Talk to us.
If you've read this far, you probably know whether this is for you. The next step is a conversation.